NAHB’s latest study on consumer preferences—What Home Buyers Really Want Study*— asked about the features and amenities buyers want in the home, but also about the type of community where they would like to live. The question is important because the home that successfully appeals to buyers doesn’t exist in a vacuum—it sits inside a community they evaluate as thoroughly as the home itself.
Our findings reveal that the ideal community offers three main attributes: convenience, walkability, and a suburban feel. This conclusion is gleaned from the top five features buyers most want in a community, which are being close to retail space (e.g., pharmacy, grocery store) (70%), near a park area (66%), walking/jogging trails (66%), a walkable community (pathways connecting homes to transportation, shopping, etc.) (65%), and a typically suburban community (64%).
In terms of the overall location where buyers would prefer to purchase a home, 53% would like to buy in the suburbs (either close-in or outlying), a rural area (25%), or the central city (downtown or outside of it) (23%). The study also asked buyers about the farthest distance they are willing to travel one-way from home to work. For the typical buyer, that sweet spot is 11.3 miles—which is not surprising given that most report a desire to live in the suburbs. Read full article on Eyeonhousing.org.
No matter where you choose to built, it stands to reason that the home buyers have to be able to see and find you. Did you know that many homebuyers drive around an area on weekends and look at different areas and communities?
No matter who the customer, advertising is important and getting your name out there comes in many forms. In the competitive world of home building, it’s important to make the most of every marketing dollar. With so many options available, it can be difficult to determine where to focus your advertising efforts for the best return. That’s where Accurate Sign Placement comes in. With over 20 years of experience, Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry in Atlanta and many surrounding metro Atlanta cities.
One of the most effective and affordable options for getting your message in front of potential home buyers is through strategically placed directional signs, also known as Weekend Directionals (WEDs). These signs can help direct traffic to your sales center and generate new leads. Accurate Sign Placement offers a targeted marketing service through sign directionals that can provide brand exposure and increase traffic to your sales center.
Accurate Sign Placement prides itself on its expertise and knowledge within the sign placement industry and has a proven marketing strategy that can work for any company location. The company is also one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation, meaning your company is protected.
Don’t miss out on the opportunity to reach quality traffic with strategically placed directional signs. Contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura to get started on your targeted marketing campaign today.
