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New Home Sales Bounce Back on Lower Mortgage Rates – Are Your Signs Out?

Falling interest rates in the closing weeks of 2023 helped to bring buyers off the sidelines and provide a boost for new home sales. Sales of newly built, single-family homes in December increased 8.0% to a 664,000 seasonally adjusted annual rate from an upwardly revised reading in November, according to newly released data by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. The pace of new home sales in December is up 4.4% from a year earlier. On an annual basis, new home sales totaled 668,000 in 2023, up 4.2% from the 2022 figure of 641,000. 

A new home sale occurs when a sales contract is signed, or a deposit is accepted. The home can be in any stage of construction: not yet started, under construction or completed. In addition to adjusting for seasonal effects, the December reading of 664,000 units is the number of homes that would sell if this pace continued for the next 12 months.  

New single-family home inventory in December remained elevated at a level of 453,000, up 0.4% compared to a year earlier. This represents an 8.2 months’ supply at the current building pace. A measure near a 6 months’ supply is considered balanced.  Read more on EyeonHousing.org.

In the competitive world of home building, it’s important to make the most of every marketing dollar. With so many options available, it can be difficult to determine where to focus your advertising efforts for the best return. That’s where Accurate Sign Placement comes in. With over 20 years of experience, Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry in Atlanta and many surrounding metro Atlanta cities.

One of the most effective and affordable options for getting your message in front of potential home buyers is through strategically placed directional signs, also known as Weekend Directionals (WEDs). These signs can help direct traffic to your sales center and generate new leads. Accurate Sign Placement offers a targeted marketing service through sign directionals that can provide brand exposure and increase traffic to your sales center.

Accurate Sign Placement prides itself on its expertise and knowledge within the sign placement industry and has a proven marketing strategy that can work for any company location. The company is also one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation, meaning your company is protected.

Don’t miss out on the opportunity to reach quality traffic with strategically placed directional signs. Contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura to get started on your targeted marketing campaign today.