Improvements in affordability expectations have led to an increase in the share of prospective buyers who have moved beyond just the planning phase of their home search: 56% report being actively engaged in the purchase process in the first quarter of 2023, up from 46% a quarter earlier.
The share of prospective buyers actively searching for a home rose in every region between the final quarter of 2022 and the first quarter of 2023: Northeast (50% to 63%), Midwest (42% to 45%), South (47% to 51%), and West (44% to 66%).
Improved affordability, however, has intensified demand and increased competition. Buyers actively looking for a home are having a harder time finding what they want. In the first quarter of 2023, a series high of 71% have spent 3+ months searching, up from 65% a quarter earlier. Read more on Eyeonhousing.org.
Now more than ever, home-builders need to maximize their marketing dollars. Without a doubt, home-builders invest a lot of time, energy and resources to get potential home buyers to their new home communities. It can be difficult to know where to spend your advertising dollars for the most effective return. When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement. You have many buyers out looking for new homes but with traditional GPS and maps the new street names may not be available. Accurate Sign Placement will produce quality directional signs to direct the home buyers directly to your sales center.
Target quality traffic with strategically placed directional signs in high visibility locations from the most reliable sign placement source, Accurate Sign Placement. To get your directional signs up contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura. The steps are as easy as 1-2-3…
Find out what Atlanta’s top home builders already know…. Accurate Sign Placement of Atlanta can provide you with a targeted marketing service through sign directionals, also known as Weekend Directionals (WEDs). Weekend sign directionals are an inexpensive yet effective advertising medium to generate new clients and traffic to your new home sales center. Through the placement of strategically placed signs in high visibility locations, sign directionals provide brand exposure, new leads and traffic to any advertised location.
Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry. With over 20 years of experience, Accurate Sign Placement offers expertise and knowledge within the sign placement industry. Their client base has expanded to various industries over the years with a proven marketing strategy that can work for any company location. Accurate Signs are one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation. That means your company is protected. Click here to print flyer The Accurate Sign Placement company services the city of Atlanta and many of the surrounding metro Atlanta cities in Georgia. Call Shane today at 404-255-9960 to get started.
