With the 2024 Presidential election fast approaching, you might be wondering what impact, if any, it’s having on the housing market. Let’s break it down.
Election Years Bring a Temporary Slowdown
In any given year, home sales slow down slightly in the fall. It’s a typical, seasonal trend. However, according to data from BTIG, in election years there’s usually a slightly larger dip in home sales in the month leading up to Election Day.
Why? Uncertainty. Many consumers hold off on making major decisions or purchases while they wait to see how the election will play out. It’s a pattern that’s shown up time and time again, and it’s particularly apparent for buyers and sellers in the housing market.
This year is no different. A recent survey from Redfin found that 23% of potential first-time homebuyers said they’re waiting until after the election to buy. That’s nearly a quarter of first-time buyers hitting the pause button, likely due to the same feelings of uncertainty.
Home Sales Bounce Back After the Election
The good news is these delayed sales aren’t lost forever—they’re just postponed. History shows sales tend to rebound after the election is over. In fact, home sales have actually increased 82% of the time in the year after the election.
Read more on KeepingCurrentMatters.com
No matter where your community is located; it stands to reason that the home buyers have to be able to see and find you. Did you know that many homebuyers drive around an area on weekends and look at different areas and communities?
No matter who the customer, advertising is important and getting your name out there comes in many forms. In the competitive world of home building, it’s important to make the most of every marketing dollar. With so many options available, it can be difficult to determine where to focus your advertising efforts for the best return. That’s where Accurate Sign Placement comes in. With over 20 years of experience, Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry in Atlanta and many surrounding metro Atlanta cities.
One of the most effective and affordable options for getting your message in front of potential home buyers is through strategically placed directional signs, also known as Weekend Directionals (WEDs). These signs can help direct traffic to your sales center and generate new leads. Accurate Sign Placement offers a targeted marketing service through sign directionals that can provide brand exposure and increase traffic to your sales center.
Accurate Sign Placement prides itself on its expertise and knowledge within the sign placement industry and has a proven marketing strategy that can work for any company location. The company is also one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation, meaning your company is protected.
Don’t miss out on the opportunity to reach quality traffic with strategically placed directional signs. Contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura to get started on your targeted marketing campaign today.
