Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

Homebuyers Bounce Back After Any Election – Can They Find Your Sales Center?

With the 2024 Presidential election fast approaching, you might be wondering what impact, if any, it’s having on the housing market. Let’s break it down. Election Years Bring a Temporary Slowdown In any given year, home sales slow down slightly in the fall. It’s a typical, seasonal trend. However, according to data from BTIG, in […]

Continue Reading

Get Ready for the Influx of Homebuyers – Lower Mortgage Rates are Here

After months of sitting on the sidelines, many homebuyers who were priced out by high mortgage rates and affordability challenges finally have an opportunity to make their move. With rates trending down, today’s market is a sweet spot for buyers—and it’s one that may not last long. So, if you’ve put your own move on the […]

Continue Reading

How Remote Work Opens Up New Home Options – Help Your Homebuyers Find You.

There’s an interesting trend happening in the housing market. People are increasingly moving to more affordable areas, and remote or hybrid work is helping them do it. Consider Moving to a More Affordable Area Today’s high mortgage rates combined with continually rising home prices mean it’s tough for a lot of people to afford a […]

Continue Reading

New Home Sales Increased in May – Are there signs leading to your sales office?

Pending home sales in May posted the largest monthly increase since the expiration of the first-time home buyer tax credit in April 2010. The Pending Home Sales Index (PHSI), a forward-looking indicator based on signed contracts reported by the National Association of Realtors (NAR), increased 6.1% in May to 103.9 from an upwardly revised April […]

Continue Reading

What Do HomeBuyers Really Want and Can They Find Your Community?

NAHB’s latest study on consumer preferences—What Home Buyers Really Want Study*— asked about the features and amenities buyers want in the home, but also about the type of community where they would like to live.  The question is important because the home that successfully appeals to buyers doesn’t exist in a vacuum—it sits inside a […]

Continue Reading

What is the Key to Stabilizing the Housing Market? Help the Homebuyers Find You.

The housing market can often feel like one big puzzle. Do you buy? Sell? What’s going on with interest rates? And is it really as dire as it seems? We see reports that young people are being driven out of Boston due to high rents and lack of ability to buy homes; blue states are […]

Continue Reading

Buyer Traffic Improves in 2024 – Can The Homebuyers Find Your Sales Office?

 Expectations that mortgage rates will continue to moderate in the coming months, the prospect of future rate cuts by the Federal Reserve later this year, and a protracted lack of existing inventory helped provide a boost to builder sentiment for the third straight month.Builder confidence in the market for newly built single-family homes climbed four […]

Continue Reading

New Home Sales Bounce Back on Lower Mortgage Rates – Are Your Signs Out?

Falling interest rates in the closing weeks of 2023 helped to bring buyers off the sidelines and provide a boost for new home sales. Sales of newly built, single-family homes in December increased 8.0% to a 664,000 seasonally adjusted annual rate from an upwardly revised reading in November, according to newly released data by the […]

Continue Reading

What Will The New Year Bring for Housing? The Answer May Surprise You

Just over a year ago, when I suggested to “expect a year of uncertainty mixed with the market slowly trending in favor of buyers,” that was mostly due to six ongoing trends in place at the time. These trends, including stubborn inflation (and higher mortgage rates), economic growth (or decline), the moving target of remote […]

Continue Reading

New Home Sales Rise 12.3% in September – Do You Have Your Directional Signs Out?

It was a case of good news, bad news as new home sales increased by 12.3% in September while prices dropped sharply from a year ago, the Census Bureau said on Wednesday. Builders have been offering incentives such as mortgage buy-downs and additional upgrades to lure buyers as mortgage rates flirt with a level of […]

Continue Reading